THE ART AND BUSINESS OF SPEAKING

  • 3 Mantras for Sales Success

    The speaking world has changed. Our clients are well-informed with information at their fingertips 2...

    3 Mantras for Sales Success
  • 3 Things an Airline Taught Me About Customer Service

    All too often we are quick to jump down the throats of our favorite airlines and criticize them for ...

    airline
  • Money Under Your Nose: 8 Easy Steps for Success

    Do you ever seriously listen to suggestions from your audience? All professional speakers have been ...

    Money Under Your Nose: 8 Easy Steps for Success
  • Moderating Panel Discussions

    In a recent survey of 500 executives and meeting industry professionals, a whopping 63 percent belie...

    Moderating Panel Discussions
  • Teach Them How to Buy From You

    Many of your neighbors are current prospects, but don’t yet know how to buy from you. They hea...

    Teach-Them-How-to-Buy-From-You
  • The Myths of Uniqueness and Being the Best

    Competency is Just Table Stakes Many people complain about the external forces that keep them from t...

    be-the-best
  • 5 Costly Marketing Mistakes to Avoid

    Patricia: Lois, clients pay you for well-developed feedback. What are the costly mistakes newer and ...

    5-costly-marketing-mistakes-to-avoid
The Power of the Pie: How to Build a Business Even If You’re Not an Expert

The Power of the Pie: How to Build a Business Even If You’re Not an Expert

Since attending my first NSA workshop in 1995 in St. Louis, I’ve heard a common theme screaming down from the heavens. Maybe not quite the heavens, but definitely recorded video clips! If you’ve been to any NSA event, you probably know what I mean &#...

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Keynotes That Kill: How Your Program Titles Will Make or Break Your Brand

EXCITE YOUR READER Don’t let your brand be drowned out by your competition, underwhelming content, or information overload. It’s simple: We read news stories, social media feeds, and magazines based on the headlines. The more captivating the headline...

Why Fee Integrity is Hurting You

Why Fee Integrity is Hurting You

I first heard the term ‘fee integrity’ when I started hanging around the National Speakers Association. It means as a speaker you should know your fee level and not waiver from it. Don’t lower your fees. Don’t negotiate price. This goes against everything I know and believe as a pricing expert. Almost every successful compan...

Publish or Perish!

Publish or Perish!

As someone who has spent a good amount of years in and around academia, the age-old phrase “publish or perish” is one that was constantly heard at faculty meetings, and one that continues to thrive in academic circles. And as you give some thought to...

A Speaker’s Nightmare

A Speaker’s Nightmare

Have you heard people say that you should never leave the house without making an effort to look good, because you never know who you may bump into? How about…because you never know when you may have a speaking engagement? I was asked to speak ...

The 5 Biggest Money Risks for Speakers

The 5 Biggest Money Risks for Speakers

Do you dread doing your accounting? If so, you’re not alone. As speakers, we need to know we have enough money in the bank, but we might have a bookkeeper to take care of the endless posting chores that all small businesses have. Or we may trudge thr...

10 Tech Travel Tools Every Speaker Should Know

10 Tech Travel Tools Every Speaker Should Know

Unless you’re a webinar wizard, you probably travel now and again (or all the time) for live presentations. Even though life on the road can be a challenge, technology today can make things so much easier. Here are a road warrior’s top 10 travel tool...