THE ART AND BUSINESS OF SPEAKING

  • Why Not Sell What Customers are Willing to Pay More For?

    Do you really believe your expertise has lasting value in the business of your audience?  How about ...

    why-not-sell-what-customers-are-willing-to-pay-more-for
  • Creativity & Innovation: Your Keys to a Successful Speaking Career

    One way to get the attention of meeting planners is to talk about creativity and innovation in your ...

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  • Be More YOU

    I bombed. I thought I would never make it as a professional speaker. Heck, I didn’t think I ev...

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  • The Value of Soft Skills in a Hard World

    Not long ago, soft skills were viewed as unnecessary, a waste of time, and a dead end for marketing ...

    The-Value-of-Soft-Skills-in-a-Hard-World
  • How Keywords, Categories, and Amazon’s Algorithms Help You Sell More Books

    Amazon can help you sell more books — if you know how to take advantage of its features. Amazon uses...

    How Keywords, Categories, and Amazon’s Algorithms Help You Sell More Books
  • Innovating the Webinar Model

    How many times have you heard webinars are a way to make passive income in this business? A few year...

    Innovating the Webinar Model
  • 5 Ways to Build Your Business at Conferences

    If you’re like me, you go to a fair number of conferences as a speaker or as a participant. Some con...

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Put an Innovative Spin on the Ordinary and Separate Yourself from the Competition

Put an Innovative Spin on the Ordinary and Separate Yourself from the Competition

You know the drill. There are thousands of speakers with the same core purpose: motivate, educate and/or inspire. You already have the passion and commitment to make a difference, yet one question not only needs answering, but begs for a solution. Ho...

How Cops, Reporters and Researchers Can Enhance Your Customer Experience

How Cops, Reporters and Researchers Can Enhance Your Customer Experience

When we have an idea, one of the first things we ask ourselves is “But what if it doesn’t work?” How many times does this prevent us from trying something new? How often do we accept the status quo even though we think there has to be a better way? I...

Why Fee Integrity is Hurting You

Why Fee Integrity is Hurting You

I first heard the term ‘fee integrity’ when I started hanging around the National Speakers Association. It means as a speaker you should know your fee level and not waiver from it. Don’t lower your fees. Don’t negotiate price. This goes against everything I know and believe as a pricing expert. Almost every successful compan...

Publish or Perish!

Publish or Perish!

As someone who has spent a good amount of years in and around academia, the age-old phrase “publish or perish” is one that was constantly heard at faculty meetings, and one that continues to thrive in academic circles. And as you give some thought to...

A Speaker’s Nightmare

A Speaker’s Nightmare

Have you heard people say that you should never leave the house without making an effort to look good, because you never know who you may bump into? How about…because you never know when you may have a speaking engagement? I was asked to speak ...

The 5 Biggest Money Risks for Speakers

The 5 Biggest Money Risks for Speakers

Do you dread doing your accounting? If so, you’re not alone. As speakers, we need to know we have enough money in the bank, but we might have a bookkeeper to take care of the endless posting chores that all small businesses have. Or we may trudge thr...

10 Tech Travel Tools Every Speaker Should Know

10 Tech Travel Tools Every Speaker Should Know

Unless you’re a webinar wizard, you probably travel now and again (or all the time) for live presentations. Even though life on the road can be a challenge, technology today can make things so much easier. Here are a road warrior’s top 10 travel tool...