THE ART AND BUSINESS OF SPEAKING

  • Be a Master of Ceremonies

    Speakers can enhance their value to clients by serving as a master of ceremonies, or emcee. I rememb...

    Be-a-Master
  • Why Not Sell What Customers are Willing to Pay More For?

    Do you really believe your expertise has lasting value in the business of your audience?  How about ...

    why-not-sell-what-customers-are-willing-to-pay-more-for
  • Murphy’s Law & Virtual Training: 3 Steps to Make it Smooth Sailing

    Have you tried something new in a live training and had it not go as planned? When you are an accomp...

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  • Role Agreements, Not Job Descriptions

    When hiring staff, many people use ‘job descriptions’ to define what the person will do....

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  • End With a Bang, Not a Whimper

    Even the most polished, experienced speakers can have a bit of anxiety when it comes to the Q&A ...

    End With a Bang, Not a Whimper
  • The Key to Booking More Speeches

    Whenever I’m talking with either someone new to the field of professional speaking – or someone who ...

    The Key to Booking More Speeches
  • Create, Don’t Compete!

    When NSA was formed 40 years ago, founder Cavett Robert, CSP, CPAE, had a vision: To create a bigger...

    Don't-Compete
7 Tips to Take Your Panel Discussion from Terrible to Terrific

7 Tips to Take Your Panel Discussion from Terrible to Terrific

The only thing worse than a dull speech is a dull panel discussion, where the misery is multiplied by the number of bad panelists. We’re accustomed to planning carefully for a big speech, but when it comes to serving on panels, it’s tempting to just ...

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Keynotes That Kill: How Your Program Titles Will Make or Break Your Brand

EXCITE YOUR READER Don’t let your brand be drowned out by your competition, underwhelming content, or information overload. It’s simple: We read news stories, social media feeds, and magazines based on the headlines. The more captivating the headline...

Why Fee Integrity is Hurting You

Why Fee Integrity is Hurting You

I first heard the term ‘fee integrity’ when I started hanging around the National Speakers Association. It means as a speaker you should know your fee level and not waiver from it. Don’t lower your fees. Don’t negotiate price. This goes against everything I know and believe as a pricing expert. Almost every successful compan...

Publish or Perish!

Publish or Perish!

As someone who has spent a good amount of years in and around academia, the age-old phrase “publish or perish” is one that was constantly heard at faculty meetings, and one that continues to thrive in academic circles. And as you give some thought to...

Packing and Travel Tips to Become  a True Road Warrior

Packing and Travel Tips to Become a True Road Warrior

I don’t have time to do fancy folding or play Jenga with my luggage. I travel a lot and most of the time I am not in a hotel long enough to unpack my suitcase. I need to get into the hotel, peel off what I have been traveling in, switch to new stage ...

The 5 Biggest Money Risks for Speakers

The 5 Biggest Money Risks for Speakers

Do you dread doing your accounting? If so, you’re not alone. As speakers, we need to know we have enough money in the bank, but we might have a bookkeeper to take care of the endless posting chores that all small businesses have. Or we may trudge thr...

10 Tech Travel Tools Every Speaker Should Know

10 Tech Travel Tools Every Speaker Should Know

Unless you’re a webinar wizard, you probably travel now and again (or all the time) for live presentations. Even though life on the road can be a challenge, technology today can make things so much easier. Here are a road warrior’s top 10 travel tool...