THE ART AND BUSINESS OF SPEAKING

  • The Value of Soft Skills in a Hard World

    Not long ago, soft skills were viewed as unnecessary, a waste of time, and a dead end for marketing ...

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  • Top 10 Ways to Motivate People to Buy From Your Website

    As a copywriter, I often hear new clients complain that their e-commerce sites are not selling their...

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  • Brassy vs. Classy: What Professional Speakers Can Learn from a YouTube Misfit

    One of the most popular YouTube channels belongs to a brassy, in-your-face, 26-year-old young woman ...

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  • 3 Things Great Speakers of Tomorrow are Doing TODAY

    Standing out in the world of professional speaking is similar to a pool table run meaning it’s...

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  • Are You Asking the Right Questions? 14 Key Questions to Ask Before Accepting a Speaking Engagement

    The phone rings. It’s a CEO you’ve never met, but he says a colleague told him about your high-quali...

    Are You Asking the Right Questions? 14 Key Questions to Ask Before Accepting a Speaking Engagement
  • No More Autograph Parties

    One of the joys of being a published author is being appreciated for your work. Getting a favorable ...

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  • Why Fee Integrity is Hurting You

    I first heard the term ‘fee integrity’ when I started hanging around the National Speake...

    Why Fee Integrity is Hurting You
7 Tips to Take Your Panel Discussion from Terrible to Terrific

7 Tips to Take Your Panel Discussion from Terrible to Terrific

The only thing worse than a dull speech is a dull panel discussion, where the misery is multiplied by the number of bad panelists. We’re accustomed to planning carefully for a big speech, but when it comes to serving on panels, it’s tempting to just ...

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Keynotes That Kill: How Your Program Titles Will Make or Break Your Brand

EXCITE YOUR READER Don’t let your brand be drowned out by your competition, underwhelming content, or information overload. It’s simple: We read news stories, social media feeds, and magazines based on the headlines. The more captivating the headline...

Why Fee Integrity is Hurting You

Why Fee Integrity is Hurting You

I first heard the term ‘fee integrity’ when I started hanging around the National Speakers Association. It means as a speaker you should know your fee level and not waiver from it. Don’t lower your fees. Don’t negotiate price. This goes against everything I know and believe as a pricing expert. Almost every successful compan...

Publish or Perish!

Publish or Perish!

As someone who has spent a good amount of years in and around academia, the age-old phrase “publish or perish” is one that was constantly heard at faculty meetings, and one that continues to thrive in academic circles. And as you give some thought to...

Packing and Travel Tips to Become  a True Road Warrior

Packing and Travel Tips to Become a True Road Warrior

I don’t have time to do fancy folding or play Jenga with my luggage. I travel a lot and most of the time I am not in a hotel long enough to unpack my suitcase. I need to get into the hotel, peel off what I have been traveling in, switch to new stage ...

The 5 Biggest Money Risks for Speakers

The 5 Biggest Money Risks for Speakers

Do you dread doing your accounting? If so, you’re not alone. As speakers, we need to know we have enough money in the bank, but we might have a bookkeeper to take care of the endless posting chores that all small businesses have. Or we may trudge thr...

10 Tech Travel Tools Every Speaker Should Know

10 Tech Travel Tools Every Speaker Should Know

Unless you’re a webinar wizard, you probably travel now and again (or all the time) for live presentations. Even though life on the road can be a challenge, technology today can make things so much easier. Here are a road warrior’s top 10 travel tool...