THE ART AND BUSINESS OF SPEAKING

  • How to Speak to a Crowd as Tough as Congress

    Before President Barack Obama stepped onto stage during the 2014 State of the Union Address, he alre...

    Tough-Crowd
  • 5 Ways Numbers Can Help Make You More Money

    I learned the media business by creating magazines, trade shows and websites. I have learned that su...

    know-numbers
  • Content Strong: How to Strategically Showcase Your Content to Build Your Brand

    After many years working with speakers, I’ve noticed a curious trend related to their content: They ...

    content-brand-build
  • 8 Habits to Communicate Better in a Social Media World

    “Just because they build it, do we have to come?” Yes, technology know-how and social media savvy ar...

    habits-social-media-world
  • Flat to Fabulous: How to Put More Character in Your Characters

    Come follow me past Critter’s Creek, to the tiny town of which I speak, about a mile and a hair past...

    Flat to Fabulous: How to Put More Character in Your Characters
  • Are You a Triple Threat?

    In football, a triple threat is someone who can run, pass and kick. In entertainment, it’s som...

    Are You a Triple Threat?
  • The Value of Soft Skills in a Hard World

    Not long ago, soft skills were viewed as unnecessary, a waste of time, and a dead end for marketing ...

    The-Value-of-Soft-Skills-in-a-Hard-World
Tough-Crowd

How to Speak to a Crowd as Tough as Congress

Before President Barack Obama stepped onto stage during the 2014 State of the Union Address, he already knew he was facing a tough crowd: the least productive and most polarized Congress in more than six decades. President Obama’s speech brings...

Build-Your-Business-at-Conferences

5 Ways to Build Your Business at Conferences

If you’re like me, you go to a fair number of conferences as a speaker or as a participant. Some conferences are great and some are not so great. To maximize the marketing value of every conference every time, follow these five strategies and your co...

Don't-Compete

Create, Don’t Compete!

When NSA was formed 40 years ago, founder Cavett Robert, CSP, CPAE, had a vision: To create a bigger pie for speaking opportunities so every speaker could have a bigger slice of that pie. In my own business, I create outcomes tailored to my unique areas of expertise rather than compete with other speakers, as the following example illustrates. John...

no-more-autograph-parties

No More Autograph Parties

One of the joys of being a published author is being appreciated for your work. Getting a favorable response to your book from a crowd of people is an event most authors look forward to. But many authors and author-speakers misunderstand the purpose ...

Marry-Me-Blog-Post

Will You Marry Me? 5 Tips for Fully Engaging Your Clients

Remember the old elementary school rhyme, “First comes love, then comes marriage…”? It was so embarrassing to be caught “loving” someone on the playground. Ah, but as we got older, the rituals of falling in love, courtship, engagement and marri...

Tax-Deductions

Home Sweet Home: Home is Where the Tax Deductions Are

As a speaker, you probably have a home office like I do. That comes with a tax deduction, for which the IRS now offers a simplified calculation method. That’s right. The IRS actually simplified something for a change. It has been a popular myth that ...

Prezi-Presentations

Prezi Presentations: 10 Ways to Wow on Computers, iPads and Websites

The presentation software Prezi allows you to convert your existing slide deck into a dynamic new show that can better engage your audiences on your computer, iPad®, and your website. Prezi will help you get more from your existing content, and start...