THE ART AND BUSINESS OF SPEAKING

  • Teach Them How to Buy From You

    Many of your neighbors are current prospects, but don’t yet know how to buy from you. They hea...

    Teach-Them-How-to-Buy-From-You
  • Pod Publishers: Scams and Frauds

    Authors and professional speakers have been contacted lately by organizations offering “self-publish...

    Pod Publishers: Scams and Frauds
  • 3 Reasons to Tweet for Yourself

    If you’re not tweeting for yourself, you’re wrong! I’ve noticed a lot of speakers ...

    three-reasons-to-tweet-yourself
  • Find a Need and Fill It: Timeless Advice

    In the early days of my speaking career Earl Nightingale, CPAE, shared a story about how during the ...

    Find a Need and Fill It: Timeless Advice
  • Create, Don’t Copy

    My first question to my new client was, “So, what’s your topic and approach?” He responded, “My topi...

    Create, Don’t Copy
  • Does Cold-Calling Still Work?

    There are big questions we all ask at one point in our lives. “What is the meaning of life?” “Where ...

    Does Cold-Calling Still Work?
  • Top 10 Ways to Motivate People to Buy From Your Website

    As a copywriter, I often hear new clients complain that their e-commerce sites are not selling their...

    Top-10-Ways-to-Motivate-People-to-Buy-From-Your-Website-sm
Are You a Fan of BDA? 27 Tips to Add More Value to Your Speech

Are You a Fan of BDA? 27 Tips to Add More Value to Your Speech

As busy, traveling speakers, it’s easy to focus all attention on getting the gig, doing a great job and heading home. The most successful and profitable speakers know now, more than ever before, that’s not enough. Our industry has changed. Our ...

24 Social Media Tips to Engage Your Audience

24 Social Media Tips to Engage Your Audience

How do you extend the relationship with your audience beyond the duration of your keynote? This a challenge that I’ve definitely grappled with, and fortunately, social media is a great tool to overcome it. Over hundreds of presentations, my bus...

3 Mantras for Sales Success

3 Mantras for Sales Success

The speaking world has changed. Our clients are well-informed with information at their fingertips 24/7. Let’s face it, sometimes we’re surprised how much they know about our businesses. The global recession has led to budget cuts everywhere. Training budgets have been slashed. The list goes on. I keep hearing “There’s no more low-hanging fruit, no...

Get Your Book Noticed

Get Your Book Noticed

You put your life on hold so you could finish writing your book. Now, you can sit back and relax while the sales roll in, right? Wrong! Developing a publicity strategy is critical to your book’s success. Ever since I was a little girl, I was surround...

Packing and Travel Tips to Become  a True Road Warrior

Packing and Travel Tips to Become a True Road Warrior

I don’t have time to do fancy folding or play Jenga with my luggage. I travel a lot and most of the time I am not in a hotel long enough to unpack my suitcase. I need to get into the hotel, peel off what I have been traveling in, switch to new stage ...

Avoiding the Feast-or-Famine Cycle in Your Checkbook

Avoiding the Feast-or-Famine Cycle in Your Checkbook

If you are busy with revenue-producing activities, you’re probably cutting back on your marketing time. And when your calendar clears, so does your bank account! Here are five tactics for avoiding the feast-or-famine cash cycle common to speaking and...

Money Under Your Nose: 8 Easy Steps for Success

Money Under Your Nose: 8 Easy Steps for Success

Do you ever seriously listen to suggestions from your audience? All professional speakers have been approached by audience members after a program, who offers suggestions for improving our presentations. Generally, the suggestions go in one ear and o...