THE ART AND BUSINESS OF SPEAKING

  • Address Their Problem with Your Value Proposition

    Whether or not you use presentations to persuade, sell, market or showcase, consider this simple que...

    Address Their Problem with Your Value Proposition
  • Change the Way You Talk About Change

    We’ve all heard, if not done it ourselves; we give our audiences a few ideas and stories about think...

    Change the Way You Talk About Change
  • Webinars That Wow

    Soon after the patent for the telephone was granted, fiction writers hyped up imagined instruments l...

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  • 3 Things an Airline Taught Me About Customer Service

    All too often we are quick to jump down the throats of our favorite airlines and criticize them for ...

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  • Twitter 101: 5 Easy Ways to Get Started

    As a digital marketer, I love Twitter – for work and for my speaking engagements. So, it’s no surpri...

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  • Why Fee Integrity is Hurting You

    I first heard the term ‘fee integrity’ when I started hanging around the National Speake...

    Why Fee Integrity is Hurting You
  • Murphy’s Law & Virtual Training: 3 Steps to Make it Smooth Sailing

    Have you tried something new in a live training and had it not go as planned? When you are an accomp...

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Are You a Fan of BDA? 27 Tips to Add More Value to Your Speech

Are You a Fan of BDA? 27 Tips to Add More Value to Your Speech

As busy, traveling speakers, it’s easy to focus all attention on getting the gig, doing a great job and heading home. The most successful and profitable speakers know now, more than ever before, that’s not enough. Our industry has changed. Our ...

Selfies: Your New Go-To Marketing Tool

Selfies: Your New Go-To Marketing Tool

What do celebrities, athletes, politicians and even speakers have in common? They all have, at one time or another, participated in a wildly hip, fun, technological craze that has everyone saying one, two, three – SELFIE! In today’s hyper-competitive...

Why Fee Integrity is Hurting You

Why Fee Integrity is Hurting You

I first heard the term ‘fee integrity’ when I started hanging around the National Speakers Association. It means as a speaker you should know your fee level and not waiver from it. Don’t lower your fees. Don’t negotiate price. This goes against everything I know and believe as a pricing expert. Almost every successful compan...

4 Steps to Publishing Your Breakthrough Book

4 Steps to Publishing Your Breakthrough Book

Many speakers spend a lot time dreaming about the day they will walk into a Barnes & Noble, or saunter past an airport bookstore, and see their breakthrough masterpiece on a shelf. And, in fact, I’m quite certain that even the most prolific book ...

Packing and Travel Tips to Become  a True Road Warrior

Packing and Travel Tips to Become a True Road Warrior

I don’t have time to do fancy folding or play Jenga with my luggage. I travel a lot and most of the time I am not in a hotel long enough to unpack my suitcase. I need to get into the hotel, peel off what I have been traveling in, switch to new stage ...

Avoiding the Feast-or-Famine Cycle in Your Checkbook

Avoiding the Feast-or-Famine Cycle in Your Checkbook

If you are busy with revenue-producing activities, you’re probably cutting back on your marketing time. And when your calendar clears, so does your bank account! Here are five tactics for avoiding the feast-or-famine cash cycle common to speaking and...

Money Under Your Nose: 8 Easy Steps for Success

Money Under Your Nose: 8 Easy Steps for Success

Do you ever seriously listen to suggestions from your audience? All professional speakers have been approached by audience members after a program, who offers suggestions for improving our presentations. Generally, the suggestions go in one ear and o...