THE ART AND BUSINESS OF SPEAKING

  • 3 Secrets to Killer Branding and Copy

    1. DIRECTION Are you ready to take your speaking career to the next level? The secret is not promoti...

    3 Secrets to Killer Branding and Copy
  • 10 Tips for Going International

    Are you an international speaker? Actually, this is a trick question. You most certainly are an inte...

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  • Webinars That Wow

    Soon after the patent for the telephone was granted, fiction writers hyped up imagined instruments l...

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  • Don’t Let Your Clients Suffer From Post Terrible Speaker Disorder

    Getting outrageous demands from a client? Your client may be suffering from Post Terrible Speaker Di...

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  • Do Less, Make More: Work Only One Hour a Day by Mastering Leverage

    I’ve been trying an experiment. For the last six months, I’ve been working, on average, only one hou...

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  • Create, Don’t Compete!

    When NSA was formed 40 years ago, founder Cavett Robert, CSP, CPAE, had a vision: To create a bigger...

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  • Expand Your Brand: How to Create Your Ideal Business Model

    Ahhhh, the good old days. When a speaker could build a keynote business and speak 80 times per year ...

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7 Tips to Take Your Panel Discussion from Terrible to Terrific

7 Tips to Take Your Panel Discussion from Terrible to Terrific

The only thing worse than a dull speech is a dull panel discussion, where the misery is multiplied by the number of bad panelists. We’re accustomed to planning carefully for a big speech, but when it comes to serving on panels, it’s tempting to just ...

Selfies: Your New Go-To Marketing Tool

Selfies: Your New Go-To Marketing Tool

What do celebrities, athletes, politicians and even speakers have in common? They all have, at one time or another, participated in a wildly hip, fun, technological craze that has everyone saying one, two, three – SELFIE! In today’s hyper-competitive...

Why Fee Integrity is Hurting You

Why Fee Integrity is Hurting You

I first heard the term ‘fee integrity’ when I started hanging around the National Speakers Association. It means as a speaker you should know your fee level and not waiver from it. Don’t lower your fees. Don’t negotiate price. This goes against everything I know and believe as a pricing expert. Almost every successful compan...

4 Steps to Publishing Your Breakthrough Book

4 Steps to Publishing Your Breakthrough Book

Many speakers spend a lot time dreaming about the day they will walk into a Barnes & Noble, or saunter past an airport bookstore, and see their breakthrough masterpiece on a shelf. And, in fact, I’m quite certain that even the most prolific book ...

Packing and Travel Tips to Become  a True Road Warrior

Packing and Travel Tips to Become a True Road Warrior

I don’t have time to do fancy folding or play Jenga with my luggage. I travel a lot and most of the time I am not in a hotel long enough to unpack my suitcase. I need to get into the hotel, peel off what I have been traveling in, switch to new stage ...

Avoiding the Feast-or-Famine Cycle in Your Checkbook

Avoiding the Feast-or-Famine Cycle in Your Checkbook

If you are busy with revenue-producing activities, you’re probably cutting back on your marketing time. And when your calendar clears, so does your bank account! Here are five tactics for avoiding the feast-or-famine cash cycle common to speaking and...

Money Under Your Nose: 8 Easy Steps for Success

Money Under Your Nose: 8 Easy Steps for Success

Do you ever seriously listen to suggestions from your audience? All professional speakers have been approached by audience members after a program, who offers suggestions for improving our presentations. Generally, the suggestions go in one ear and o...