Are You a Fan of BDA? 27 Tips to Add More Value to Your Speech
As busy, traveling speakers, it’s easy to focus all attention on getting the gig, doing a great job and heading home. The most successful and profitable speakers know now, more than ever before, that’s not enough. Our industry has changed. Our audiences are more sophisticated and educated. Industry experts are willing to speak for free, and meeting planners lead times are shorter and their budgets are tighter.
One way to differentiate yourself from all the other industry experts (and your fellow speakers) is to create a BDA (before, during and after) process. We have been doing this for years, and it has been one of our secrets of going deep with many of the clients we love to play with.
When your client asks you the question, “So what’s your fee?” the response we give is, “Before we get into that, may I walk you through the process we like to follow when we partner with our clients?” We then share with them, step-by-step, what we want to do before, during and after the event to make it a huge success for them, their sponsors and their audience. Once we have finished explaining the process, we then state our fee (which by the way, then sounds like a great deal) and they often say, “Wow, you do all that?”
Here are a few suggestions to do before, during and after the event.
Before the Event:
- Interview 3-10 key leaders the audience will recognize and ask questions to assist you customize your keynote.
- Shoot a short video to share with your social media platforms promoting their event and give this to the meeting planner to use in their marketing efforts.
- Reach out to other speakers on the agenda through social media and find out more about their session.
- Send a thank you note to the organizer BEFORE the event and let them know you appreciate everything they are doing leading up to the event.
- Leverage your social media platforms to promote their event or ask your social media team do this for you.
- Go online and Like their Facebook page and/or event, follow them on Twitter and research the organization on LinkedIn.
- Collate the responses to the questions you asked in your interviews and create a blog or article to share after the event.
- Encourage audience members to connect with you before the event through social media.
- Offer to do a book signing after your keynote so you can meet attendees and personalize their gifts.
- Offer to do a 15-30 minute webinar for attendees to build excitement about your event.
- Share other videos, TED talks you have done or resources i.e. white papers they might like to share with the audience.
- Preschedule tweets using Hootsuite to drop while you are talking (audiences love this and it is fun watching their faces wondering how you did that while you are talking).
During the Event:
- As soon as you land or arrive at the hotel, shoot a short video and text to your meeting planner (we do this all the time and they love it). If you don’t want to do a video, text them and let them know you are onsite. A meeting planners biggest concern with speakers is whether they have arrived! Make it easy for them to love you.
- During sound check have fun with the audio visual team and the hotel staff; make friends before you make requests.
- Be rock star awesome on the platform.
- Encourage people to tweet, and share your content while you are speaking and provide the conference hashtag for attendees.
- Encourage the audience to take photos and share them with you.
- Note the conference hashtag on your slide deck to make it easy for the audience to tweet with you.
- Recommend another speaker for their program for next year before you leave the hotel.
- Use audience engagement tools during your keynote – we love Kiwi Live as they can connect and download whitepapers/eBooks so easily! There are many tools available, find one your like.
After the Event:
- Send a thank you gift to the meeting planner with a note reminding them of how much fun you had.
- Gather tweets and testimonials and share them with the meeting planner to reinforce they made the right decision hiring you.
- Create another short follow up video to share with attendees 30 days after the event.
- Write a blog about the event (that great idea comes from speaker friend and conference catalyst, Thom Singer)
- Schedule a follow up call within 10 days to share how much you enjoyed their event and discuss other opportunities.
- If you were representing a bureau, forward spin off leads and share the results of the program.
- Offer to provide articles or blogs for their internal or association newsletters and websites.
What do you do to add more value to your speech? What new BDA process could you create for before, during and after you speak? We’d love to hear your ideas here on the blog.