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Author Authority– How to Brand Books and Speeches

Dan Poynter

Look at book covers.

When an author is new and unknown, his or her name is placed under the title. As authors become known, their names rise to the top of the cover.

Initially, readers purchase a book by subject. Once an author becomes recognized as an authority, he or she benefits from people buying the book based on the author’s name.

If you are a beginning author, placing your name above the title on the cover of your book may be presumptuous or could be a self-fulfilling prophecy.

What is the message for professional speakers?

Speakers may expand the use of their brand by placing their name at the top of the opening slides in multimedia (PPT) presentations, on the homepage of their website, and in any printed and online promotion that they use.

Remember that people hold books and authors in high esteem.

Capitalize on your credibility and AUTHORity as both a published author and a professional speaker.

Put your name at the top.

Exercise your name as a brand.

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Dan Poynter

CEO & President at Para Publishing

Dan Poynter, Author (132 Books), Publisher (Since 1969), Speaker (CSP). He is past-chair of NSA's Writer-Publisher PEG and the founder of the PEG newsletter.