THE ART AND BUSINESS OF SPEAKING

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The 5 Biggest Money Risks for Speakers

The 5 Biggest Money Risks for Speakers

Do you dread doing your accounting? If so, you’re not alone. As speakers, we need to know we have enough money in the bank, but we might hav... »

Avoiding the Feast-or-Famine Cycle in Your Checkbook

Avoiding the Feast-or-Famine Cycle in Your Checkbook

If you are busy with revenue-producing activities, you’re probably cutting back on your marketing time. And when your calendar clears, so do... »

Practice or Business?

Practice or Business?

Some of my NSA colleagues enjoy being a one-man or a one-woman show, with few or no employees. In addition to their speaking presentations, ... »

Tax-Deductions

Home Sweet Home: Home is Where the Tax Deductions Are

As a speaker, you probably have a home office like I do. That comes with a tax deduction, for which the IRS now offers a simplified calculat... »

legacy-outlast

4 Steps for Building a Speaking Business That Outlives You

Bill Brooks, CSP, CPAE, began his career as a college football coach. He was at his happiest when he played “coach” to other speakers by off... »

role-agreements

Role Agreements, Not Job Descriptions

When hiring staff, many people use ‘job descriptions’ to define what the person will do. I’ve found this way too limiting;... »

intersection-can-have

The Intersection at “Can Do” and “Want To”

There is a plethora of ways to make money in the speaking business. Attend any NSA educational event and you’ll come away with a long list o... »

Money to Grow On–10 Spending Guidelines for Speakers

Money to Grow On–10 Spending Guidelines for Speakers

One of the biggest decisions in most businesses is how to spend profits wisely to grow the business, and how to stay profitable when the eco... »