THE ART AND BUSINESS OF SPEAKING

Publish

Clearing the Decks

Clearing the Decks

How do busy professionals find the time to write their books? I recently spoke with Steve Bustin, a speaker colleague from Brighton in the U... »

Publish or Perish!

Publish or Perish!

As someone who has spent a good amount of years in and around academia, the age-old phrase “publish or perish” is one that was constantly he... »

4 Steps to Publishing Your Breakthrough Book

4 Steps to Publishing Your Breakthrough Book

Many speakers spend a lot time dreaming about the day they will walk into a Barnes & Noble, or saunter past an airport bookstore, and se... »

Get Your Book Noticed

Get Your Book Noticed

You put your life on hold so you could finish writing your book. Now, you can sit back and relax while the sales roll in, right? Wrong! Deve... »

How Keywords, Categories, and Amazon’s Algorithms Help You Sell More Books

How Keywords, Categories, and Amazon’s Algorithms Help You Sell More Books

Amazon can help you sell more books — if you know how to take advantage of its features. Amazon uses an algorithm, similar to Google and Bin... »

no-more-autograph-parties

No More Autograph Parties

One of the joys of being a published author is being appreciated for your work. Getting a favorable response to your book from a crowd of pe... »

hire-a-copy-editor

Hire a Copy Editor

Savvy professional speakers get feedback on their presentations. Savvy authors hire copy editors to make their writing read better. The copy... »

Stay-in-One-Field-And-Own-It

Stay in One Field…And Own It

Once you select your subject, stick to it; stay in one field. Too many author-speakers write a book on a subject they know well—aimed at the... »

The Deception of Bestseller Lists

The Deception of Bestseller Lists

How Do You Measure Your Bestsellers? Do the national bestseller lists actually measure what they claim? Any publisher will tell you they do ... »

wringing-more-value-from-your-core-content

Wringing More Value from Your Core Content

These are exciting times for professional speakers who write books. Modern techniques and new technologies speed our writing and expand our ... »

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