THE ART AND BUSINESS OF SPEAKING

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Keynotes That Kill: How Your Program Titles Will Make or Break Your Brand

EXCITE YOUR READER Don’t let your brand be drowned out by your competition, underwhelming content, or information overload. It’s simple: We ... »

Publish or Perish!

Publish or Perish!

As someone who has spent a good amount of years in and around academia, the age-old phrase “publish or perish” is one that was constantly he... »

The 5 Biggest Money Risks for Speakers

The 5 Biggest Money Risks for Speakers

Do you dread doing your accounting? If so, you’re not alone. As speakers, we need to know we have enough money in the bank, but we might hav... »

10 Tech Travel Tools Every Speaker Should Know

10 Tech Travel Tools Every Speaker Should Know

Unless you’re a webinar wizard, you probably travel now and again (or all the time) for live presentations. Even though life on the road can... »

Selfies: Your New Go-To Marketing Tool

Selfies: Your New Go-To Marketing Tool

What do celebrities, athletes, politicians and even speakers have in common? They all have, at one time or another, participated in a wildly... »

Why Fee Integrity is Hurting You

Why Fee Integrity is Hurting You

I first heard the term ‘fee integrity’ when I started hanging around the National Speakers Association. It means as a speaker yo... »

24 Social Media Tips to Engage Your Audience

24 Social Media Tips to Engage Your Audience

How do you extend the relationship with your audience beyond the duration of your keynote? This a challenge that I’ve definitely grapp... »

3 Secrets to Killer Branding and Copy

3 Secrets to Killer Branding and Copy

1. DIRECTION Are you ready to take your speaking career to the next level? The secret is not promoting YOU. People are tired of being “sold.... »

Money Under Your Nose: 8 Easy Steps for Success

Money Under Your Nose: 8 Easy Steps for Success

Do you ever seriously listen to suggestions from your audience? All professional speakers have been approached by audience members after a p... »

How Do You Define Value?

How Do You Define Value?

If a prospect is unable or unwilling to pay your full fee, ask “What else of value can you offer me?” Now, hold your tongue and don’t say a ... »

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