The Intersection at “Can Do” and “Want To”


There is a plethora of ways to make money in the speaking business.

Attend any NSA educational event and you’ll come away with a long list of ideas that you could implement and profit from handsomely.

Have you found that many of those ideas go untried? Why is that?

Too often we mistake what we can do with what we want to do. I can instantly think of a dozen things I could add to my business mix that would increase gross revenues, but I don’t add them because in my heart of hearts, they aren’t things I really want to do.

What we like to do we tend to not only enjoy doing, but often we do those things best. Success for most is about building on strengths and disposition instead of simply following the dollar sign.

Be clear that there are times when you’re building a business that you do what you have to do. Have to is different than can do and want to. Have to is about survival and paying your dues to learn the business. But your goal should always be to grow your business to the point where you can do mostly do those things you want to do that are profitable.

What if what you want to do isn’t profitable? One test of a great entrepreneur is the ability to make the desirable profitable; to find a way to monetize your interests and passions.

And if you can’t monetize those interest and passions, do them as hobbies or ministries. Just make sure your business is able to fund those diversions.

Life is always interesting at the intersection of can do and want to do. Make it a point to start heading that way.

Mark Sanborn

Mark Sanborn

Mark Sanborn, CSP, CPAE, is a past president of NSA, and an international bestselling author and noted authority on leadership, team building, customer service and change.
Mark Sanborn
Mark Sanborn
Mark Sanborn