THE ART AND BUSINESS OF SPEAKING

  • 4 Reasons Why Good Advice Won’t Work for You

    Isn’t good advice always worth taking? And don’t we all want good advice from whoever can give...

    4-Times-When-Good-Advice-Won't-Work-For-You
  • Walk, Talk & Negotiate Like a Pro

    As a professional speaker and an entrepreneur, good negotiation skills are critical. When talking to...

    Walk, Talk & Negotiate Like a Pro
  • What’s Driving Your Choice of Webinar Platform?

    The best software solution for you will be the one that meets your specific needs. Once you’ve decid...

    Webinar
  • 5 Costly Marketing Mistakes to Avoid

    Patricia: Lois, clients pay you for well-developed feedback. What are the costly mistakes newer and ...

    5-costly-marketing-mistakes-to-avoid
  • 3 Reasons Why Your Website Needs New Content NOW

    We’ve all seen it: a speaker’s website that looks like it was designed in 1990 and hasn&...

    3 Reasons Why Your Website Needs New Content NOW
  • Teach Them How to Buy From You

    Many of your neighbors are current prospects, but don’t yet know how to buy from you. They hea...

    Teach-Them-How-to-Buy-From-You
  • Expand Your Digital Footprint to Get Bookings

    Attracting bookings like a magnet is the goal of every professional speaker. But what happens all to...

    Expand Your Digital Footprint to Get Bookings
The Keynote We Can’t Let Go

The Keynote We Can’t Let Go

Do you remember where you were when you first heard the phrases “let it go” or “pick a lane”? Perhaps you were in the hallway of an NSA Convention and someone retold the tale of a speech that would be talked about for 14 years after it was delivered....

Building a Back-End Business

Building a Back-End Business

I’m a fellow member of NSA and I have experienced firsthand the power of building a better back-end business model. Imagine you’re me, five years ago. You’re a 30-something “up-and-coming” speaker and trainer. You’ve been semi-successful at landing p...

Using the Global Octopus Model to Partner Across the Globe

Using the Global Octopus Model to Partner Across the Globe

Many speakers and trainers want to work globally, but aren’t sure how to make it happen. As two CSPs, one in Atlanta (Jennifer) and one in Berlin, Germany, (Dirk) we created a highly successful intensive weeklong leadership program in 2016 for coaches in Berlin. Dirk’s consulting firm hosted Jennifer and we collaborated for a year to design and del...

Clearing the Decks

Clearing the Decks

How do busy professionals find the time to write their books? I recently spoke with Steve Bustin, a speaker colleague from Brighton in the United Kingdom. I learned from Facebook that he had written his book in one week, so I had to talk with him to ...

16 Revenue-Generating Ideas

16 Revenue-Generating Ideas

At Influence 2018, 16 speakers each had two-minutes to quickly and clearly share a tip that brought their business additional revenue. Check out the transcripts of each of their presentations that can help you bring in more revenue for your speaking ...

Avoid Last-Minute Surprises with a Meeting Planner Checklist

Avoid Last-Minute Surprises with a Meeting Planner Checklist

With the nickname Organized Audrey, I am not a fan of surprises, because they make me feel out of control. So, imagine my surprise when I arrived to an engagement wearing mostly black, accompanied by my videographer, only to discover that the drape b...

The Picture of Success

The Picture of Success

I interviewed five fabulous speakers on how they use Instagram for their business. Not too surprising, they had five completely different strategies for how they use the app and how they determine results. There were two consistent messages in the in...