THE ART AND BUSINESS OF SPEAKING

  • 5 Times When ‘Faking It’ is Better Than Authenticity

    There have been times when I have put on an act for my clients and audiences. And, contrary to the c...

    when-to-fake-it
  • Role Agreements, Not Job Descriptions

    When hiring staff, many people use ‘job descriptions’ to define what the person will do....

    role-agreements
  • Set-Up Your Joke Clearly

    For Laughter Week 2018, Devin Henderson, CSP, reminded speakers that when you tell a joke, don’t for...

    Set-Up Your Joke Clearly
  • Speaker’s Toolkit: Expert Advice on Getting Booked

    Want to know how to increase your chances of getting booked? heed tips from two pros: one heads a sp...

    Speaker’s Toolkit: Expert Advice on Getting Booked
  • Tips to Stop Using the “F Word”

    Have you ever been asked by a local association to do a FREE speaking gig? Of course you have. Many ...

    stop-saying-f-word
  • 4 Levels of Evaluation That Impact Your Business Bottom Line

    Rick was not a professional speaker. And it showed. The squinting audience needed binoculars to read...

    Impact-Your-Business...
  • How Do You Define Value?

    If a prospect is unable or unwilling to pay your full fee, ask “What else of value can you offer me?...

    How Do You Define Value?
The Keynote We Can’t Let Go

The Keynote We Can’t Let Go

Do you remember where you were when you first heard the phrases “let it go” or “pick a lane”? Perhaps you were in the hallway of an NSA Convention and someone retold the tale of a speech that would be talked about for 14 years after it was delivered....

Building a Back-End Business

Building a Back-End Business

I’m a fellow member of NSA and I have experienced firsthand the power of building a better back-end business model. Imagine you’re me, five years ago. You’re a 30-something “up-and-coming” speaker and trainer. You’ve been semi-successful at landing p...

How Four Scored: Four NSA Legends Share Golden Nuggets for Generating a 7-figure income

How Four Scored: Four NSA Legends Share Golden Nuggets for Generating a 7-figure income

Remember being that new professional speaker with big dreams to change the world with your message? Then you wondered how you would promote yourself, get booked, run your business and hire support? Well, Four NSA CPAEs experienced those thoughts and feelings 25-plus years ago and created impressive speaking empires. Check out the words of wisdom fr...

Clearing the Decks

Clearing the Decks

How do busy professionals find the time to write their books? I recently spoke with Steve Bustin, a speaker colleague from Brighton in the United Kingdom. I learned from Facebook that he had written his book in one week, so I had to talk with him to ...

Getting Ready for the Biggest Change 

Getting Ready for the Biggest Change 

Life events cause you to think of things—even the inevitable—in different ways. Intellectually, we all know that death will become part of our lives sooner, but hopefully later. Emotionally, most humans follow Scarlett O’Hara’s philosophy, “I’ll thin...

Track your Tasks

Track your Tasks

If you’re preparing to put on a self-sponsored program, make sure you don’t miss any to-dos with a detailed checklist of steps. Download a customizable checklist and add your own unique tasks for each program you offer.  

The Picture of Success

The Picture of Success

I interviewed five fabulous speakers on how they use Instagram for their business. Not too surprising, they had five completely different strategies for how they use the app and how they determine results. There were two consistent messages in the in...