THE ART AND BUSINESS OF SPEAKING

  • Author Authority– How to Brand Books and Speeches

    Look at book covers. When an author is new and unknown, his or her name is placed under the title. A...

    branding-books-and-speeches
  • Role Agreements, Not Job Descriptions

    When hiring staff, many people use ‘job descriptions’ to define what the person will do....

    role-agreements
  • Why Not Sell What Customers are Willing to Pay More For?

    Do you really believe your expertise has lasting value in the business of your audience?  How about ...

    why-not-sell-what-customers-are-willing-to-pay-more-for
  • When is it Time to Reinvent?

    Step back periodically to view your business and seize opportunities for change. In challenging econ...

    When is it Time to Reinvent?
  • The 5 Most Inspiring Speeches in Sports History

    Whether to rally teammates, announce a retirement decision, celebrate a victory or mourn a loss, her...

    baseball
  • Seated Ovations: How to Measure Your Presentation’s Success

    Who doesn’t like to receive a standing ovation? It’s the ultimate conclusion to a terrific presentat...

    Seated Ovations: How to Measure Your Presentation’s Success
  • Create Your Own Custom Pre-Event List 

    From location logistics and AV specifications to who will handle handouts, there are dozens of detai...

    Create Your Own Custom Pre-Event List 
The Keynote We Can’t Let Go

The Keynote We Can’t Let Go

Do you remember where you were when you first heard the phrases “let it go” or “pick a lane”? Perhaps you were in the hallway of an NSA Convention and someone retold the tale of a speech that would be talked about for 14 years after it was delivered....

Building a Back-End Business

Building a Back-End Business

I’m a fellow member of NSA and I have experienced firsthand the power of building a better back-end business model. Imagine you’re me, five years ago. You’re a 30-something “up-and-coming” speaker and trainer. You’ve been semi-successful at landing p...

How Four Scored: Four NSA Legends Share Golden Nuggets for Generating a 7-figure income

How Four Scored: Four NSA Legends Share Golden Nuggets for Generating a 7-figure income

Remember being that new professional speaker with big dreams to change the world with your message? Then you wondered how you would promote yourself, get booked, run your business and hire support? Well, Four NSA CPAEs experienced those thoughts and feelings 25-plus years ago and created impressive speaking empires. Check out the words of wisdom fr...

Clearing the Decks

Clearing the Decks

How do busy professionals find the time to write their books? I recently spoke with Steve Bustin, a speaker colleague from Brighton in the United Kingdom. I learned from Facebook that he had written his book in one week, so I had to talk with him to ...

16 Revenue-Generating Ideas

16 Revenue-Generating Ideas

At Influence 2018, 16 speakers each had two-minutes to quickly and clearly share a tip that brought their business additional revenue. Check out the transcripts of each of their presentations that can help you bring in more revenue for your speaking ...

Create Your Own Custom Pre-Event List 

Create Your Own Custom Pre-Event List 

From location logistics and AV specifications to who will handle handouts, there are dozens of details that need to be squared away before you speak. If you’re newer to speaking, you may not yet have thought about all the things that need to be figur...

The Picture of Success

The Picture of Success

I interviewed five fabulous speakers on how they use Instagram for their business. Not too surprising, they had five completely different strategies for how they use the app and how they determine results. There were two consistent messages in the in...