THE ART AND BUSINESS OF SPEAKING

  • Content Trumps Everything

    I asked a number of speakers what criteria they believe are most important when it comes to winning ...

    content-trumps
  • 3 Online Tools to Expand Your Business and Build Your Tribe

    For 21 years, I drove by my dream home, which sits on 10 pristine acres in the Cascade Mountains out...

    3-online-tools-to-expand-your-business-and-build-your-tribe
  • Moderating Panel Discussions

    In a recent survey of 500 executives and meeting industry professionals, a whopping 63 percent belie...

    Moderating Panel Discussions
  • Serve Your Clients Better Using Your 4 H’s: Heart, Head, Hands and Habits

    It’s not about you!” That was the first sentence of Rick Warren’s book, The Purpose Driven Life, whi...

    4-H's
  • Speaker’s Toolkit: Speak to Build Influence, Credibility and Awareness

    Our traditional business model is to speak and get paid. But how else can you use your skills to gro...

    Speaker’s Toolkit: Speak to Build Influence, Credibility and Awareness
  • Practice or Business?

    Some of my NSA colleagues enjoy being a one-man or a one-woman show, with few or no employees. In ad...

    Practice or Business?
  • 13 Lessons That Help Speakers Succeed

    At the Financial Services Speakers Network, we hire primarily two kinds of speakers: subject matter ...

    13-Lessons-That-Help-Speakers-Succeed
The Keynote We Can’t Let Go

The Keynote We Can’t Let Go

Do you remember where you were when you first heard the phrases “let it go” or “pick a lane”? Perhaps you were in the hallway of an NSA Convention and someone retold the tale of a speech that would be talked about for 14 years after it was delivered....

Building a Back-End Business

Building a Back-End Business

I’m a fellow member of NSA and I have experienced firsthand the power of building a better back-end business model. Imagine you’re me, five years ago. You’re a 30-something “up-and-coming” speaker and trainer. You’ve been semi-successful at landing p...

Using the Global Octopus Model to Partner Across the Globe

Using the Global Octopus Model to Partner Across the Globe

Many speakers and trainers want to work globally, but aren’t sure how to make it happen. As two CSPs, one in Atlanta (Jennifer) and one in Berlin, Germany, (Dirk) we created a highly successful intensive weeklong leadership program in 2016 for coaches in Berlin. Dirk’s consulting firm hosted Jennifer and we collaborated for a year to design and del...

Clearing the Decks

Clearing the Decks

How do busy professionals find the time to write their books? I recently spoke with Steve Bustin, a speaker colleague from Brighton in the United Kingdom. I learned from Facebook that he had written his book in one week, so I had to talk with him to ...

16 Revenue-Generating Ideas

16 Revenue-Generating Ideas

At Influence 2018, 16 speakers each had two-minutes to quickly and clearly share a tip that brought their business additional revenue. Check out the transcripts of each of their presentations that can help you bring in more revenue for your speaking ...

Avoid Last-Minute Surprises with a Meeting Planner Checklist

Avoid Last-Minute Surprises with a Meeting Planner Checklist

With the nickname Organized Audrey, I am not a fan of surprises, because they make me feel out of control. So, imagine my surprise when I arrived to an engagement wearing mostly black, accompanied by my videographer, only to discover that the drape b...

The Picture of Success

The Picture of Success

I interviewed five fabulous speakers on how they use Instagram for their business. Not too surprising, they had five completely different strategies for how they use the app and how they determine results. There were two consistent messages in the in...