THE ART AND BUSINESS OF SPEAKING

  • Create, Don’t Copy

    My first question to my new client was, “So, what’s your topic and approach?” He responded, “My topi...

    Create, Don’t Copy
  • 3 Reasons Why Your Website Needs New Content NOW

    We’ve all seen it: a speaker’s website that looks like it was designed in 1990 and hasn&...

    3 Reasons Why Your Website Needs New Content NOW
  • 3 Things an Airline Taught Me About Customer Service

    All too often we are quick to jump down the throats of our favorite airlines and criticize them for ...

    airline
  • 4 Levels of Evaluation That Impact Your Business Bottom Line

    Rick was not a professional speaker. And it showed. The squinting audience needed binoculars to read...

    Impact-Your-Business...
  • Create, Don’t Compete!

    When NSA was formed 40 years ago, founder Cavett Robert, CSP, CPAE, had a vision: To create a bigger...

    Don't-Compete
  • Role Agreements, Not Job Descriptions

    When hiring staff, many people use ‘job descriptions’ to define what the person will do....

    role-agreements
  • How Cops, Reporters and Researchers Can Enhance Your Customer Experience

    When we have an idea, one of the first things we ask ourselves is “But what if it doesn’t work?” How...

    How Cops, Reporters and Researchers Can Enhance Your Customer Experience
The Keynote We Can’t Let Go

The Keynote We Can’t Let Go

Do you remember where you were when you first heard the phrases “let it go” or “pick a lane”? Perhaps you were in the hallway of an NSA Convention and someone retold the tale of a speech that would be talked about for 14 years after it was delivered....

Building a Back-End Business

Building a Back-End Business

I’m a fellow member of NSA and I have experienced firsthand the power of building a better back-end business model. Imagine you’re me, five years ago. You’re a 30-something “up-and-coming” speaker and trainer. You’ve been semi-successful at landing p...

Using the Global Octopus Model to Partner Across the Globe

Using the Global Octopus Model to Partner Across the Globe

Many speakers and trainers want to work globally, but aren’t sure how to make it happen. As two CSPs, one in Atlanta (Jennifer) and one in Berlin, Germany, (Dirk) we created a highly successful intensive weeklong leadership program in 2016 for coaches in Berlin. Dirk’s consulting firm hosted Jennifer and we collaborated for a year to design and del...

Clearing the Decks

Clearing the Decks

How do busy professionals find the time to write their books? I recently spoke with Steve Bustin, a speaker colleague from Brighton in the United Kingdom. I learned from Facebook that he had written his book in one week, so I had to talk with him to ...

16 Revenue-Generating Ideas

16 Revenue-Generating Ideas

At Influence 2018, 16 speakers each had two-minutes to quickly and clearly share a tip that brought their business additional revenue. Check out the transcripts of each of their presentations that can help you bring in more revenue for your speaking ...

Avoid Last-Minute Surprises with a Meeting Planner Checklist

Avoid Last-Minute Surprises with a Meeting Planner Checklist

With the nickname Organized Audrey, I am not a fan of surprises, because they make me feel out of control. So, imagine my surprise when I arrived to an engagement wearing mostly black, accompanied by my videographer, only to discover that the drape b...

The Picture of Success

The Picture of Success

I interviewed five fabulous speakers on how they use Instagram for their business. Not too surprising, they had five completely different strategies for how they use the app and how they determine results. There were two consistent messages in the in...