THE ART AND BUSINESS OF SPEAKING

Market

Are You Hiding Behind Your Status?

Are You Hiding Behind Your Status?

For as long as I could remember my biggest issue was not letting people in close enough to really know my story, who I was, what I stood for... »

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Keynotes That Kill: How Your Program Titles Will Make or Break Your Brand

EXCITE YOUR READER Don’t let your brand be drowned out by your competition, underwhelming content, or information overload. It’s simple: We ... »

Do Associations Still Pay Speakers?

Do Associations Still Pay Speakers?

I hear this all the time when I present at NSA Chapter meetings. Generally the whine goes something like this, “Well, I’ve tried to ge... »

Selfies: Your New Go-To Marketing Tool

Selfies: Your New Go-To Marketing Tool

What do celebrities, athletes, politicians and even speakers have in common? They all have, at one time or another, participated in a wildly... »

24 Social Media Tips to Engage Your Audience

24 Social Media Tips to Engage Your Audience

How do you extend the relationship with your audience beyond the duration of your keynote? This a challenge that I’ve definitely grapp... »

3 Secrets to Killer Branding and Copy

3 Secrets to Killer Branding and Copy

1. DIRECTION Are you ready to take your speaking career to the next level? The secret is not promoting YOU. People are tired of being “sold.... »

How Do You Define Value?

How Do You Define Value?

If a prospect is unable or unwilling to pay your full fee, ask “What else of value can you offer me?” Now, hold your tongue and don’t say a ... »

3 Reasons Why Your Website Needs New Content NOW

3 Reasons Why Your Website Needs New Content NOW

We’ve all seen it: a speaker’s website that looks like it was designed in 1990 and hasn’t seen the light of day, let alone... »

Own Your Empire: How the Pros Automatically Improve Their Internet Marketing

Own Your Empire: How the Pros Automatically Improve Their Internet Marketing

Have you ever visited a website and been instantly mesmerized with the headlines, colors and layout of the design? You find it fascinating a... »

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Get More Bang with Bundles

I self-published my first book, an historical novel, in 2002, and immediately threw myself into the full-time job of marketing. As an indepe... »

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