3 Reasons to Tweet for Yourself
If you’re not tweeting for yourself, you’re wrong! I’ve noticed a lot of speakers using Twitter – and that is awesom... »
Market
Get Ready For Your Close-Up: How Speakers Can Get On the Tube
Face it; there simply is not a more direct and effective way for a speaker to promote an event than appearing on television. Blast all the ... »
Find a Need and Fill It: Timeless Advice
In the early days of my speaking career Earl Nightingale, CPAE, shared a story about how during the Great Depression, a young man had approa... »
Are You a Triple Threat?
In football, a triple threat is someone who can run, pass and kick. In entertainment, it’s someone who can act, sing and dance. Profes... »
Expand Your Brand: How to Create Your Ideal Business Model
Ahhhh, the good old days. When a speaker could build a keynote business and speak 80 times per year for a $10,000 fee. The new economy has f... »
A Media Star is Born: Three Rules for the Perfect Interview
The 3 ironclad rules you need to know before talking to reporters. It happens to professional speakers every day: We turn on the television ... »
Address Their Problem with Your Value Proposition
Whether or not you use presentations to persuade, sell, market or showcase, consider this simple question: If you’re presenting to a group o... »
When is it Time to Reinvent?
Step back periodically to view your business and seize opportunities for change. In challenging economic times, many speakers ask, “What sho... »
Create, Don’t Copy
My first question to my new client was, “So, what’s your topic and approach?” He responded, “My topic is innovation. I developed my methodol... »
