Clearing the Decks
How do busy professionals find the time to write their books? I recently spoke with Steve Bustin, a speaker colleague from Brighton in the U... »
Publish
Publish or Perish!
As someone who has spent a good amount of years in and around academia, the age-old phrase “publish or perish” is one that was constantly he... »
4 Steps to Publishing Your Breakthrough Book
Many speakers spend a lot time dreaming about the day they will walk into a Barnes & Noble, or saunter past an airport bookstore, and se... »
Get Your Book Noticed
You put your life on hold so you could finish writing your book. Now, you can sit back and relax while the sales roll in, right? Wrong! Deve... »
How Keywords, Categories, and Amazon’s Algorithms Help You Sell More Books
Amazon can help you sell more books — if you know how to take advantage of its features. Amazon uses an algorithm, similar to Google and Bin... »
No More Autograph Parties
One of the joys of being a published author is being appreciated for your work. Getting a favorable response to your book from a crowd of pe... »
Hire a Copy Editor
Savvy professional speakers get feedback on their presentations. Savvy authors hire copy editors to make their writing read better. The copy... »
Stay in One Field…And Own It
Once you select your subject, stick to it; stay in one field. Too many author-speakers write a book on a subject they know well—aimed at the... »
The Deception of Bestseller Lists
How Do You Measure Your Bestsellers? Do the national bestseller lists actually measure what they claim? Any publisher will tell you they do ... »
Wringing More Value from Your Core Content
These are exciting times for professional speakers who write books. Modern techniques and new technologies speed our writing and expand our ... »
