Brand Positioning & Messaging

How Keywords, Categories, and Amazon’s Algorithms Help You Sell More Books

How Keywords, Categories, and Amazon’s Algorithms Help You Sell More Books

Amazon can help you sell more books — if you know how to take advantage of its features. Amazon uses an algorithm, similar to Google and Bin... »


Will You Marry Me? 5 Tips for Fully Engaging Your Clients

Remember the old elementary school rhyme, “First comes love, then comes marriage…”? It was so embarrassing to be caught “loving” someo... »


Serve Your Clients Better Using Your 4 H’s: Heart, Head, Hands and Habits

It’s not about you!” That was the first sentence of Rick Warren’s book, The Purpose Driven Life, which has since become one of the best-sell... »


Be a Master of Ceremonies

Speakers can enhance their value to clients by serving as a master of ceremonies, or emcee. I remember when I spoke at a broadcasting confer... »


Be More YOU

I bombed. I thought I would never make it as a professional speaker. Heck, I didn’t think I ever wanted to get in the front of a room ... »


10 Cringe-Worthy Speaker Behaviors

We always hear about “best practices on the podium,” and what we should do as platform professionals; but what about the stuff that seems to... »


What’s Your Problem? 3 Steps to Find the Answer

Do you know what your problem is? You have no idea what your problem is; and that is your problem. As a speaker, when you don’t know what yo... »


4 Reasons Why Good Advice Won’t Work for You

Isn’t good advice always worth taking? And don’t we all want good advice from whoever can give it? The reality is that people sometime... »


Authenticity: The Key to Awakening Your Full Intelligence

Be yourself. Be real. These clichés are easily uttered, but far from easily lived. Many people include these clichés in their list of succes... »


Build a Breakthrough Brand

You don’t own your brand. Your customers do. There are thousands of books written on branding, and, unfortunately, there are too many people... »

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