THE ART AND BUSINESS OF SPEAKING

Brand Positioning & Messaging

A Media Star is Born: Three Rules for the Perfect Interview

A Media Star is Born: Three Rules for the Perfect Interview

The 3 ironclad rules you need to know before talking to reporters. It happens to professional speakers every day: We turn on the television ... »

Address Their Problem with Your Value Proposition

Address Their Problem with Your Value Proposition

Whether or not you use presentations to persuade, sell, market or showcase, consider this simple question: If you’re presenting to a group o... »

When is it Time to Reinvent?

When is it Time to Reinvent?

Step back periodically to view your business and seize opportunities for change. In challenging economic times, many speakers ask, “What sho... »

Create, Don’t Copy

Create, Don’t Copy

My first question to my new client was, “So, what’s your topic and approach?” He responded, “My topic is innovation. I developed my methodol... »

Dealing with Discount Mentality

Dealing with Discount Mentality

The long road to economic recovery in the meetings industry is based on several factors. Business and government leaders who continue to dis... »

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