THE ART AND BUSINESS OF SPEAKING

Maximizing Resources

Does Cold-Calling Still Work?

Does Cold-Calling Still Work?

There are big questions we all ask at one point in our lives. “What is the meaning of life?” “Where will I go when I die?” and “What is anot... »

Technology: Nothing but a Hammer

Technology: Nothing but a Hammer

Whenever I respond to the question, “What Do You Do?” the conversation immediately takes a sharp turn toward cynicism, “Nobody c... »

Avoiding the Feast-or-Famine Cycle in Your Checkbook

Avoiding the Feast-or-Famine Cycle in Your Checkbook

If you are busy with revenue-producing activities, you’re probably cutting back on your marketing time. And when your calendar clears, so do... »

Practice or Business?

Practice or Business?

Some of my NSA colleagues enjoy being a one-man or a one-woman show, with few or no employees. In addition to their speaking presentations, ... »

bundle-blog-post

Get More Bang with Bundles

I self-published my first book, an historical novel, in 2002, and immediately threw myself into the full-time job of marketing. As an indepe... »

3 Words that Will Change Your Sales Forever

3 Words that Will Change Your Sales Forever

Are you ready to learn something (or re-learn something) that most NSA members fail at miserably? You’ve heard it before, but are you using ... »

Stop The Glorification of ‘Busy’

Stop The Glorification of ‘Busy’

I often hear from my fellow speakers how ‘busy’ they are and how little time they have. Of course, they are busy. They are doing... »

How Keywords, Categories, and Amazon’s Algorithms Help You Sell More Books

How Keywords, Categories, and Amazon’s Algorithms Help You Sell More Books

Amazon can help you sell more books — if you know how to take advantage of its features. Amazon uses an algorithm, similar to Google and Bin... »

Build-Your-Business-at-Conferences

5 Ways to Build Your Business at Conferences

If you’re like me, you go to a fair number of conferences as a speaker or as a participant. Some conferences are great and some are not so g... »

Up-Your-Platform-Game

Up Your Platform Game Using Content and Technology

No matter how good you are on the platform, there’s always room for improvement. By taking full advantage of technology and delivering great... »

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